Post by account_disabled on Jan 1, 2018 11:00:33 GMT
Hello,
Communicating in a way that includes an emotional appeal to the priorities of each of the five segments is critical to increasing the adoption of energy-efficiency programs. Yet even within these segments, specific initiatives require varying approaches. For example, while we found that the concept of “smart plugs” that monitor and automatically reduce energy usage has the broadest appeal across all consumer segments, a message of eliminating wasteful energy drain resonates best with green advocates. Among cost-focused, home-focused, and selective-energy-saver consumers, it’s better to push the message that smart plugs deliver lower energy bills with no perceptible lifestyle impact.Is this right information about Energy Efficiency Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
Communicating in a way that includes an emotional appeal to the priorities of each of the five segments is critical to increasing the adoption of energy-efficiency programs. Yet even within these segments, specific initiatives require varying approaches. For example, while we found that the concept of “smart plugs” that monitor and automatically reduce energy usage has the broadest appeal across all consumer segments, a message of eliminating wasteful energy drain resonates best with green advocates. Among cost-focused, home-focused, and selective-energy-saver consumers, it’s better to push the message that smart plugs deliver lower energy bills with no perceptible lifestyle impact.Is this right information about Energy Efficiency Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.